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Case Study • Web Design & CRO

How Siska.in Redesigned CraftKart and Drove More Revenue

A conversion-focused redesign that improved speed, clarity, and trust—resulting in higher traffic, better engagement, and a measurable lift in sales.

Shopify Bootstrap 5 GA4 Hotjar
Sessions
+62%
90 days post-launch
Conv. Rate
+44%
Storewide
Bounce Rate
−28%
Key pages
Page Speed
+38%
Largest Contentful Paint

Objectives

  • Increase qualified traffic and rank key product categories.
  • Improve conversion rate with clearer architecture and trust signals.
  • Speed up site (Core Web Vitals) for mobile shoppers.
  • Create a scalable design system for rapid feature rollout.

Challenges

  • High drop-off on product pages and cart.
  • Inconsistent UI, confusing navigation, and thin content.
  • Slow load times due to heavy images and unused scripts.
  • Limited analytics for funnel diagnostics.

Our Approach

1
Discovery & UX Audit

Analyzed GA4, heatmaps, and session replays to map friction points.

2
Design System

Built a Bootstrap-based component library with accessible color tokens.

3
Conversion UX

Streamlined navigation, PDPs, and checkout; added urgency/trust cues.

4
Performance

Optimized images, deferred non-critical JS, and implemented lazy loading.

Results at a Glance

Organic Sessions — Before vs After
Conversion Rate Improvement
Bounce Rate — Trend
Device Split — Post Launch

Timeline

Week 1–2: Research & Planning

Stakeholder interviews, data audit, KPI definition.

Week 3–5: Design System & Prototypes

Component library, wireframes, hi-fi Figma prototypes.

Week 6–8: Build & QA

Bootstrap implementation, schema, speed optimizations, cross-device QA.

Week 9: Launch & Iterate

Feature flags, A/B tests, analytics dashboards.

Tech & Tools

FrontendBootstrap 5, SCSS, ES6
CMS / StoreShopify / WooCommerce (example)
AnalyticsGA4, Google Tag Manager
PerformanceCloudflare, lazy load, image CDNs
SEOSchema, CWV monitoring, internal linking

Client Testimonial

“Siska.in transformed our store. The new site feels faster, clearer, and our sales reflect it.” — Riya S., Founder, CraftKart

Want results like these?

Let’s design a faster, clearer, higher-converting website for your business.

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